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This is a major point that people commonly miss in regards to media and advertising. Media isn’t inherently meant to be ethically driven or politically correct. From the Creative Director’s perspective, the objective is to invoke an emotion, incite a response, create a memorable moment, etc. within the audience. To give their product or company a competitive edge; to create an effective ad. Not to drive social change. And the only time that they appear to be attempting to drive social change, it’s only because they determined that doing so would be the most optimal way to create an effective ad.
With that being said, as a guy that has extensive experience volunteering with rape and sexual assault survivors, I also have the balls to admit that men overwhelmingly comprise the sexual predator population. That stereotype exists for a reason. Sure, some female predators exist, but including them in this ad campaign would distort the message from the majority of the audience’s perspective.