How to market an Aston Martin

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I got a BA in Psychology and work in marketing now. If it was nonsense, it wouldn’t work, but it does. Just because you don’t understand it doesn’t mean it doesn’t work.

The same way that a psychology degree gives you a good foundation for applying psychology theories in real-world situations, marketing does the same thing. As I’m sure you know since we both studied psych, there are a lot of different approaches to therapy: CBT, Gestalt, ABA etc, and different approaches may be more useful in some situations than others (e.g. CBT for someone with OCD, ABA for people on the ASD). Similarly, there are different approaches in marketing that work better in some situations than others (e.g. inbound marketing for the younger generation, cold calling or direct mail for the older generation).

You also seem to be confusing Marketing with Sales. While they go hand in hand, they are separate sectors. It’s Marketing’s job to raise awareness about a product/service to a target market & it’s Sales’s job to close those leads.

Think of the difference between Marketing and Sales like this: you complain to your friend about being single, so your friend sets you up on a blind date. Your friend did the job of raising your awareness about a dating opportunity (Marketing) and now it’s your job to show up for the date, take them out for a good time, and get another date etc (Sales).

Other than the lecture you sat in on, what have you learned about marketing?

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