Mad Men Season 5 Guerrilla Marketing Ad

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>Feels more like an ad fitted for a circle jerk to hype up the existing crowd. Interesting presentation, bad concept.

Well that’s the point. Get your current crowd excited about the show and they will talk about it and convince their friends to watch it from the start. Worked on me. I’m currently making my way through the full 4 season box set and absolutely loving it. I should be on track to be up to speed by the time season 5 comes out. Also, look at us talking about it right now. That’s good advertising.

Two points about this:

1. When you have a good product, don’t try and sell it, just remind everyone of its existence and let it sell itself.
2. If you’re 5 seasons into a plot driven drama, you’re not going to pick up/hold new viewers unless they go back and catch up. Now is a perfect time to do that. They’ll need to be convinced by their friends though, not by a poster.

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