When tempted to over-indulge, reach for a *Lucky* instead!

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Content aside, I like the look of the ad itself.

Just looked up Lucky Strike on wiki, they were using “It’s Toasted” as a selling point as far back as 1917. [That ad isn’t as *striking*.](http://imgur.com/f3lkx3p)

I remember this from Mad Men, I didn’t realize it was an actual ad.

Here’s the transcript from the show:

Don Draper: This is the greatest advertising opportunity since the invention of cereal. We have six identical companies making six identical products. We can say anything we want. How do you make your cigarettes?

Lee Garner, Jr.: I don’t know.

Lee Garner, Sr.: Shame on you. We breed insect repellant tobacco seeds, plant them in the North Carolina sunshine, grow it, cut it, cure it, toast it…

Don Draper: There you go. There you go.

[Writes on chalkboard and underlines: “IT’S TOASTED.”]

Lee Garner, Jr.: But everybody’s else’s tobacco is toasted.

Don Draper: No. Everybody else’s tobacco is poisonous. Lucky Strikes’… is toasted.

Roger: Well, gentlemen, I don’t think I have to tell you what you just witnessed here.

Lee Garner, Jr.: I think you do.

Don Draper: Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.

Lee Garner, Sr.: It’s toasted.


Lee Garner, Sr.: I get it.

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  1. Ongha November 1, 2015
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